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The recent viral UFO sighting in Ibiza, which took the internet by storm, has been revealed as a brilliant promotional stunt masterminded by Yann Pissenem, the creative visionary, Owner, Founder, and CEO of The Night League. The spectacle was designed to announce [UNVRS] (pronounced “Universe”), the world’s first Hyperclub, a groundbreaking concept set to revolutionize nightlife on the iconic island of Ibiza.
In a dramatic twist, global entertainer Will Smith was at the forefront of the reveal. In a captivating video that has since gone viral, Smith is seen uncovering the true identity of the UFO—an ambitious drone flown from the roof of the new venue by Pissenem himself. The stunt culminated in Smith’s discovery of [UNVRS], marking the grand reveal of the Hyperclub that promises to redefine nightlife as we know it.
Smith’s involvement added an extra layer of star power to the reveal, making the launch of [UNVRS] one of the most talked-about events in the entertainment world.
[UNVRS], the world’s first Hyperclub, is the latest venture from the creators behind some of Ibiza’s most iconic venues, including Ushuaïa and Hï Ibiza.
“This campaign has been truly out of this world,” said Yann Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible, and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub.”
The video, with over 52 million views, was filmed against the enigmatic backdrop of Ibiza’s Es Vedrá, a setting that sparked global speculation and even prompted an official investigation by local authorities.
Will Smith, already on the island, quickly embraced the project after uncovering the video’s true purpose and, he joined in a series of follow-up videos, further expanding the campaign’s reach.
[UNVRS] promises to combine the high-end service, luxury, and attention to detail of a nightclub with the scale and ambition of arena events, creating a never-before-seen concept in nightlife entertainment.
The experience will be further elevated by mind-blowing production from High Scream founder, Romain Pissenem, ensuring that [UNVRS] lives up to its promise of redefining the future of nightlife.
As the mastermind behind these groundbreaking concepts, Yann Pissenem continues to push the boundaries of entertainment, drawing over 1.5 million visitors each season to his venues in Ibiza.
With [UNVRS], Pissenem is set to elevate Ibiza’s nightlife even further, setting the stage for the next generation of nightlife and entertainment.
The world’s first Hyperclub is more than just a venue; it’s a new universe waiting to be explored in 2025.
Written by: devet
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