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Heineken & ADE kick off with “The First Round”: Audio Obscura hosts a free opening party at G-Star RAWFACTORY

today16 October 2025

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The Amsterdam Dance Event 2025 is ready to begin in true Dutch style. On Wednesday, October 22, from 5 PM to 10 PM, Heineken and ADE join forces for “The First Round,” a free opening party hosted by Audio Obscura at G-Star RAWFACTORY.

Expect an explosive b2b set from Tjade and LAMMER, alongside Helena Lauweart b2b Rozie, Laura Meester, Emvae, and SOLIT.

However, the biggest surprise remains the Very Special Guest, an international headliner revealed only moments before the event. This move perfectly reflects Audio Obscura’s taste for mystery and quality.

Heineken, ADE’s main partner, aims to bring people together through music. The event celebrates freedom, connection, and the vibrant Dutch electronic music culture.

Free tickets will be available from Thursday, October 16 at three Amsterdam hotspots: Chicago Social Club, Chin Chin Club, and Van de Werf. Simply order “The First Round” at the bar to win entry.

Moreover, the remaining passes will go online on Friday, October 17 at heineken.nl/ade.

“ADE is the global epicenter of electronic music,” says Lisa van der Heijden from Heineken. “Together with Audio Obscura’s creativity, we’re crafting an unforgettable night that connects dance lovers worldwide.”

During the party, guests can also taste experimental beers from Heineken Studio. As a result, “The First Round” will blend innovation, music, and community — setting the tone for an unforgettable ADE 2025.

The First Round: where the dance begins.

Written by: Cristiana Elli

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